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This is my first post for Biz 34 class at SMC.

The Future of Retail

Amazon Gains Ground on Flipkart in India

Steve Jobs on Market Research

The1970s, was the baby boom generation’s coming-of-adulthood.  Still, there loomed the “old man of marketing”  where  racial and gender bias abounded.  Blacks and women launched counter social and political demands on both government and industry in America. This “old man” was not just an ORGANIZATIONAL CULTURE (p. 132/149), it was America’s dominant national culture. It had not been long since Southern tv USERS (p. 148), refused to air Star Trek because it featured a Black woman in a significant role. Southern HABITUAL DECISION MAKING (p. 136), where shows only featured whites in salutary roles, would have to be abandoned.  But actually, not even the Star Trek production staff, the DECIDERS, (p. 148) liked that idea.  Even in The Future of Retail video for this class, ethical questions arise when asked the racial question: who is to be employed to create those products available from future retailers. 

By the time Apple computer was created, the early 1980s had been undergoing a marketing age-reduction as Generation X was led toward personalization by advent of the personal computer.  Yet, even for these devices tv remained a major marketing platform (1984/Superbowl), which the “Steve Jobs on Market Research” video does not dispute.  By the mid-1990s, Jeff Bezos was driving cross country writing code for a new, online book-selling “thing”—which I read about but could not understand or comprehend.  This was the same period in which Katie Curric on the TODAY SHOW asks her staff, on camera, what “internet” is.  Bezos’ “thing” turned out to be amazon.com which grew from online book seller to online everything everywhere seller—both B2C and B2B (p. 142)—as the “Amazon Gains Ground on Flipkart in India” video demonstrates.  amazon.com even revolutionized warehouses with its proprietary robots.  In the “B2B Case Study Video” Odom corporation might substitute Amazon robots for the Intermec CK3 handheld device it uses to imagine an Amazon robot B2B pitch. 

Today, it seems clear that the marriage of nearly all communications platforms for marketing purposes is either here or is on the horizon.  Successful social media marketing requires a company to target SEGMENTED (p. 179) markets using Twitter, Facebook, Instagram, movies, virtual media all at once and to market throughout  its B2B supply chain with dedicated communications often on the same platforms.  Jaron Lanier, who coined the term virtual reality, sees DATA MINING (p. 211) of the brain, NEUROMARKETING, (p. 220) as a real eventuality and says perhaps “Virtual Reality worlds…likeSecond Life – can take us out of ourselves, be a civilising force”.  ETHICS (p. 171) remains a domestic marketing question here as America’s still dominant male, Anglo-Saxon DEMOGRAPHIC (p. 180) may be opening to colored people and to women as its age cohort becomes more youthful—as evidenced by its seeming non grudging acquiescence with/to presidential candidate Kamala Harris’ call for slavery reparations.  Currently, however, technology cannot accurately render the outside of the skull much less what’s underneath.  Recently, FACIAL RECOGNITION SOFTWARE (P. 220) falsely matched Jimmy Gomez, California Democrat and Harvard graduate, “with mugshots of people who’ve been arrested.”

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